I ASPIRE... to align with my purpose.
My Story
I've always been an ambitious person. I've learned over the years to hone my ambition in a positive direction... but it wasn't always this way. The double-edge sword with ambition can be blind pursuit of "what's next", overworking, or sacrificing relationships as a result of ambition. Ambition brings positive attributes as well - motivation, determination, and results-orientation. I wanted to think long and hard about how to use my ambition to pursue energizing experiences on the path to fulfillment.
What has always left me energized in roles I’ve taken on in my 15+ year career in Tech, has been those that are directly tied to making an impact on people. Whether through my previous leadership roles directly, or through mentorship, culture-sponsorship, volunteering, team coaching, etc., the common thread has always been helping others to realize their potential.
I recognized my dream of coaching individuals to unlock their true potential long before I actually launched ASPIRE. So I began a more formal pursuit to focus on what I’m passionate about and what truly lights me up everyday. If I've learned anything over the years to make the most of ambition - make a plan, follow the dream, and jump. So here I am... I aspired to align with what I believe to be my purpose: to help others. And so it begins.
Jenni Burton
Founder, ASPIRE Consulting & Coaching
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